James Curran, Ph.D.
Associate Professor - Marketing

  Dr. James Curran

Phone 941-359-4605
Fax: 941-359-4367
Office: SMC-C222
Email: curranj@sar.usf.edu
Curriculum Vitae

Jim Curran has over 35 years of experience working and researching in the field of marketing. Dr. Curran has taught courses on more than twenty different topics in marketing and management and delivered these courses on both the graduate and undergraduate levels. His research interests include the use of technologies in marketing, customer loyalty, and customer relationship management. The results of his research have been presented nationally and internationally and have been cited more than 650 times by other researchers. Dr Curran’s work has been published in the Journal of Service Research, Journal of Services Marketing, Journal of Relationship Marketing, Psychology & Marketing, Journal of Marketing Theory & Practice, Journal of Marketing Education, Journal of Business to Business Marketing, and other journals. Prior to joining the marketing faculty, he held sales and marketing positions with  (more...) four large international precious metals firms, spent time consulting, and managed his own manufacturer representative business. Dr. Curran holds a Ph.D. in Business Administration/Marketing and an M.B.A from the University of Rhode Island and a B.A. in Mathematics from Fordham University.(hide...)



Meuter, Matthew L., Deborah Brown McCabe, and James M Curran (2013), “An Investigation of the Influence of Interpersonal WOM versus Electronic WOM: Are All Forms of WOM Equally Valuable?” Services Marketing Quarterly, 34 (3), 240-256.

Curran, James M. and Ron Lennon (2013), "Comparing Younger and Older Social Network Users: An Examination of Attitudes and Intentions," The Journal of American Academy of Business, Cambridge, 19 (1), 28-37.  

Lennon, Ron and James M. Curran (2012), “Social Networks and Older Users: An Examination of Attitudes and Usage Intentions,” Contemporary Marketing Review, 2 (2), 1-13.  

Lennon, Ron, Randy Rentfro, and James M. Curran (2012), "Exploring Relationships between Demographics and Social Networking Use," Journal of Management and Marketing Research, 11 (September), 1-16

For additional publications by Dr. Curran, please go to the Faculty Publications website.


(Click on course prefix and number to review course syllabus.)

Courses for Fall 2013
Ref # 87210 MAR 3613, Section 521    Marketing Research MW, 3:30pm-4:45pm
Ref # 84924 MAR 6815, Section 521    Marketing Management, S 1:30pm-5pm
   MBA Session 1: Meets 08/24-10/12

Courses for Spring 2013
Ref# 15302    MAR 3400, Section: 521, Professional Selling, MW     1:30pm-2:45pm
Ref# 13200    MAR 4824, Section: 591, Marketing Management Problems,   W 6:00pm-8:50pm
Ref# 20588    MAR 6816, Section: 521, Marketing Strategy Professional,  , S ,8:30am-12:30pm
  Professional MBA - Session 1: Meets 01/05-02/23.Courses for Spring 2012
Ref # 21245 MAR 3400, Section 521  Professional Selling,  MW 3:30pm-4:45pm
Ref # 19053 MAR 4824, Section 591  Marketing Management Problems, W 6:00pm-8:50pm
Ref# 26895  MAR 6816, Section 521   Marketing Strategy, S 1:30pm-6:00pm
   Professional MBA - Session 1: Meets 01/14-03/03