Jim Curran has over 35 years of experience working and
researching in the field of marketing. Dr. Curran has taught courses on more
than twenty different topics in marketing and management and delivered these
courses on both the graduate and undergraduate levels. His research interests
include the use of technologies in marketing, customer loyalty, and customer
relationship management. The results of his research have been presented
nationally and internationally and have been cited more than 650 times by other
researchers. Dr Curran’s work has been published in the Journal of Service
Research, Journal of Services Marketing, Journal of Relationship Marketing,
Psychology & Marketing, Journal of Marketing Theory & Practice, Journal of
Marketing Education, Journal of Business to Business Marketing,
and other journals. Prior to joining the marketing faculty, he held sales and
marketing positions with four large international precious metals firms, spent
time consulting, and managed his own manufacturer representative business. Dr.
Curran holds a Ph.D. in Business Administration/Marketing and an M.B.A from the
University of Rhode Island and a B.A. in Mathematics from Fordham University.
REFEREED JOURNAL ARTICLES
Meuter, Matthew L., Deborah Brown McCabe, and James M Curran
(2013), “An Investigation of the Influence of Interpersonal WOM versus
Electronic WOM: Are All Forms of WOM Equally Valuable?” Services Marketing
Quarterly, 34 (3), 240-256.
Curran, James M. and Ron Lennon (2013), "Comparing Younger and
Older Social Network Users: An Examination of Attitudes and Intentions," The
Journal of American Academy of Business, Cambridge, 19 (1), 28-37.
Lennon, Ron and James M. Curran (2012), “Social Networks and
Older Users: An Examination of Attitudes and Usage Intentions,” Contemporary
Marketing Review, 2 (2), 1-13.
Lennon, Ron, Randy Rentfro, and James M. Curran (2012),
"Exploring Relationships between Demographics and Social Networking Use,"
Journal of Management and Marketing Research, 11 (September), 1-16
For additional publications by Dr. Curran, please go to the
Faculty Publications website.
(Click on course prefix and number to review
Courses for Fall 2013
Ref # 87210
MAR 3613, Section 521 Marketing Research
Ref # 84924 MAR 6815, Section 521 Marketing Management, S
MBA Session 1: Meets 08/24-10/12
Courses for Spring 2013
MAR 3400, Section: 521, Professional Selling,
MAR 4824, Section: 591, Marketing
Management Problems, W 6:00pm-8:50pm
MAR 6816, Section: 521, Marketing
Strategy Professional, , S ,8:30am-12:30pm
Professional MBA - Session 1: Meets 01/05-02/23.Courses for Spring 2012
Ref # 21245
MAR 3400, Section 521 Professional Selling, MW
Ref # 19053 MAR 4824, Section 591 Marketing Management Problems, W
MAR 6816, Section 521 Marketing Strategy, S
Professional MBA - Session 1: Meets 01/14-03/03